FiNN FLARE (Salo, Finland) is a well-known womenswear and menwear brand selling clothing and accessories with its own retail chain. It's a European quality brand registered in 1965.
HISTORY. The FiNN FLARE Factory, initially known as Salon Leninkitukku, was established in 1960 in a small Finnish town called Salo, and made a name for itself as a promising apparel manufacturer right from the start. The FiNN FLARE trademark was registered five years later, and its first collection was launched. Taking part in the leading international trade fairs – Igedo in Germany and the Scandinavian Fashion Week – gave an opportunity to FiNN FLARE to expand its activity and start exporting the goods to Germany, Netherlands, Austria, Switzerland and USA.
Following the latest fashion trends, the company completely changed its marketing strategy in 2000. Brand development and manufacturing contemporary wear became a priority, which helped expand the product line and add new product categories to collections. While FiNN FLARE collections in Finland and Scandinavian countries were sold at large department stores, a decision was made to develop a FiNN FLARE boutique chain for the new markets.